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EVENT TRAINING

Let's chat about sharing pawTree at vendor events! You DON'T need a fancy setup or tons of products to get started - let's chat about setup, first!

Keep it simple friends!

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SETUP RECAP

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  • Events are the quickest way to develop the  "Know/Like/Trust" factor with your customers.
     

  • Start with what you have - you DON'T need it all! CORE 4 is recommended as a minimum. It's ok to display EMPTY containers!
     

  • Tablecloths should be lime green or black (there are many inexpensive options on Amazon).
     

  • Use your pawBoxes for display and for transportation of your products! Easy peasy! Keep misc decor to a minimum.
     

  • Recommended documents to print: Pet Issues PDF & Sponsoring/Opportunity PDF for your table, plus Solutions Chart & Product Knowledge Cards for your binder.
     

  • Your binder should be front and center! Use page protectors or laminate your pages to protect them.
     

  • Also recommended: Pesky Pet Issues Vertical Banner, pawTree Horizontal Banner for larger events, Name Tag, logo apparel, pawBooks, pawTreat Samples, Business Cards

EVENT CONVERSATIONS

Starting conversations, sharing solutions, and asking for the sale - plus collecting contact information!

To clarify - only pawTree products on this table come in the $399 Enrollment Product Pack. Decor, tablecloth, banner, and runner are not included.

CONVERSATIONS RECAP

DON'T FORGET TO HAVE FUN!

  • Place your vertical banner as close to the walkway as possible - it grabs attention and helps to start conversations! Approach people who are reviewing it.
     

  • Ask questions - get to know the pet parent's concerns
     

  • Use your binder when making recommendations, even when you know the answer. This helps others to see how easy our job is!
     

  • ASK FOR THE SALE!! Simply say "Are you ready to give it a try?" (TIP: NOD your head when you do this!)
     

  • If they are not ready, offer to send them the information you shared. Collect cell number or email address and provide links to what was shared - follow up within 24 hours.
     

  • When placing the customer order, use the customer's cell phone. This is usually quicker since their contact info is often saved.
     

  • Share the option to place their order as an EZ Ship and briefly explain the benefits.
     

  • DON'T use EZ ship as a one-time option to save on shipping - share the VALUE instead.
     

  • At checkout, help your customer adjust the EZ ship frequency based on what they've ordered. I also recommend you share where they go to edit and modify future orders.
     

  • Be sure to follow up with the customer after the sale!

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